Saturday, February 04, 2012

Cat Sleeping on Hand. AKA Steve is the Cutest Ever

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Thursday, February 02, 2012

Wednesday, January 11, 2012

Interactive Vs. Infographic: Comparing 2011 Social Unrest Timelines of #VICE and #WIRED Magazines

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In my latest post for Stikky Media, I look into the shareability of the feature articles for the December 2011/January 2012 issue for both WIRED and VICE Magazine, respectively.

Here's the gist: Formatting is frustrating!

Cheers,

jk.

Posted via email from My Brain is Open.

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Friday, December 09, 2011

How To: Rock a Trade Show. Lessons Learned since Tectoria 2011

Tectoria 2011 was a blast. We estimated there were over 2,000 teenagers from highschools all over Vancouver Island who stopped by our conference booth to enter our giveaway of two prize pack of iPhone accessories. There were at least three of team from north Studio and Q College at the booth from 9:00AM to 6:00PM . We gave out over $400 worth of candy, and got over 1000 entries into our giveaway.
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While this may seem to be a successful strategy, there's a decent chance less than ten percent of those who entered our draw even knew what we were selling or who we were representing.

"A handful of candy for writing my name down on a piece of paper and taking a pamphlet. Sure!"

Two of the cardinal rules for tradeshow success are: a) avoid gimmicks and b) have a clear objective. We broke both. Gadgets wrapped in shiny plastic with ribbons, candy, and no other objective than to hand out pamphlets and drive traffic to our Facebook and Twitter pages. Why is that so wrong? Because you can't buy a website or pay for your tuition on Facebook or Twitter. Although there was someone from administration there who was making arrangements for appointments there was nowhere for the prospects to actually sign up or buy. Funny, seeing how we paid for the booth and were there to increase enrollment for the next intake at Q College and sell websites.

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*Facepalm

I've been to tradeshow and conference training courses before (yeah, they exist), and tried some of the "con-hacks" like extra padding for the floor space; setting the table at the back of the booth, to draw people in, and limiting the amount of handouts in order to keep conversations going to seal a sale or a schedule a follow up appointment. All valid ideas. Useless... unless the design is in place for a sale to be made or a deposit be taken.

Out of all of the training and tips out there, THE most important thing to know about trade show displays, strategy and tactics, is to be prepared to make a sale, and have that sale be seen by others. Just like the one kid walking by and seeing the candy or the prizes, and then running to get their friends - If we had the facilities in place to register, and we may have been able to fill the computer and web design school for years to come.

There's a lot more tips and lessons, from Chad Leiffert and Bob Albright, such as, "how to: make people feel at home in your trade show booth" and "why you should avoid the color blue in your booth at all costs". Read what I wish had the day before yesterday here: http://www.midlanddisplay.com/trade-show-displays-booths-manufacturing.html

 

Posted via email from My Brain is Open.

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Friday, November 25, 2011

Thursday, October 27, 2011

Photo: Floods Ground Planes in Bangkok

Bazuki Muhammad/Reuters

Airplanes sat idle on a flooded tarmac at Don Muang airport in Bangkok on Wednesday.

A friend of mine is in Thailand, North of Bangkok, filming an elephant being born. Expecting her back this week, but there may be a delay.

Posted via email from My Brain is Open.

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55 Examples of Beautifully Integrated Social Media Links in Web Design | Inspiration

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Saturday, October 15, 2011

Know what's Fantastic? The Search Engine Interview with Tim Berners Lee - Thanks @Jessebrown

The inventor of the World Wide Web, Tim Berners Lee, talks with Jesse about the future of data.

And, he asks a really tough question.

Subscribe to Search Engine at: http://www.tvo.org/searchengine

Posted via email from My Brain is Open.

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Wednesday, July 20, 2011

If your website's full of assholes, it's your fault - Anil Dash

If you run a website, you need to follow these steps. if you don't, you're making the web, and the world, a worse place. And it's your fault. Put another way, take some goddamn responsibility for what you unleash on the world.

How many times have you seen a website say "We're not responsible for the content of our comments."? I know that when you webmasters put that up on your sites, you're trying to address your legal obligation. Well, let me tell you about your moral obligation: Hell yes, you are responsible. You absolutely are. When people are saying ruinously cruel things about each other, and you're the person who made it possible, it's 100% your fault. If you aren't willing to be a grown-up about that, then that's okay, but you're not ready to have a web business. Businesses that run cruise ships have to buy life preservers. Companies that sell alcohol have to keep it away from kids. And people who make communities on the web have to moderate them.

Five tips for making the world a better place: http://dashes.com/anil/2011/07/if-your-websites-full-of-assholes-its-your-fau...

Posted via email from My Brain is Open.

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Thursday, July 07, 2011

Did You Learn How to Debate On the Internet?

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Dilbert is the only part of the "Business Section" I claim to understand.

Posted via email from My Brain is Open.

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Love Turtles? Who Doesn't?

This bookmark was uncovered while reducing my paper records to 25% in a spring clean.

Think it's from Gr. 1, back when I was a brianless zombie moron:

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This video always cheers me up. Thanks Tosh.0:

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Friday, June 10, 2011

Father's Day Post & Free Gift: The Easiest Way for a Son to Make His Dad Happy

Theslide

Father's Day is this weekend, and there is a quote form Kyle Beachy's book: the Slide, which is sums up the easiest way to make a Dad happy:

I want you to promise me one thing, Potter. No matter what happens, where any of this leads us. Promise to call me on the telephone. A father derives something huge and uplifting from a phone call from his son. You and I don't speak on the telephone often. We never have. But I can't stress enough, every single phone call will make me happy. I promise to be happy to hear from you, wherever you are, until the day I die. This is a promise I can make with the straightest of faces. Because the love I have for you eclipses anything you can fathom at your age.

The Slide is a fantastic book, one I have gone back to a number of times. Beachy writes with the emotion of Haruki Murakami, and the realistic voice of contemporary writers like Chad Kultgen.

We're all lucky to have more options for communicating with our loved ones than ever before. My Dad is the most loyal reader of my blog, and we have conversations via email all the time. However, when I call and hear the happiness in his voice over the telephone - that is a sound that cannot be convied over text.

Before the Slide was released, Beachy realeased a print and fold mini-book on featherproof.com called So Little Impression

Littleimpression

Follow the link to go download and print a free copy for the Dad in your life: http://www.featherproof.com/Mambo/index.php?option=com_content&task=view&.../lreading/little.pdf

Here's a tie-in to Serengeti Appreciation Year: I was introduced to this author by numerous mentions in a "rap" album by Serengeti called, Noodle Arm Whimsy.

"I may be a writer, but I'm no Kyle Beachy" - Serengeti

Thanks for reading and sharing,

Jordan

P.S. Hi Dad!

Posted via email from My Brain is Open

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Tuesday, May 17, 2011

[Music] Don't Listen to Saturday Night by Friday Night #SAY

"If you want to annoy a poet, explain his poetry" - Nassim Nicholas Taleb

The only explanation I'll make about Friday Night's album: Saturday Night is: Don't buy it.

Don't buy it or listen to it on this jump, unless you've listened to Friday Night's first album: Friday Night (not the free remixed album, cheap-o). It's part two of a story. You won't understand the intro to the first track, and you'll hate the whole album.  Which would be a shame, because of the fantastic tracks like Jaqui and The Longest Wave . 

I love people who consider context overtone.

Soon see,
                   Jordan

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